PT Revenue Benchmarks for UK Gyms: What Good Actually Looks Like
Most gym operators have no benchmark for what their PT floor should be generating. Here are realistic per-trainer, per-site, and per-square-metre numbers.
- 7 min read - By Aaron McCulloch, Founder of PT Intelligence
If you run a gym or a group of sites, you probably know your membership revenue, your secondary spend, and your churn rate to the nearest pound. You almost certainly do not know what your PT floor should be generating — because no one has ever published a benchmark.
This post gives you one.
The three benchmarks that matter
There are three numbers that actually tell you whether your PT operation is performing:
- Revenue per PT, per month.
- Revenue per PT square metre, per month.
- % of trainers above the site average.
Everything else (session counts, retention, qualifications) is downstream of these three.
Revenue per PT, per month
Across UK sites we benchmark, full-time PTs cluster into four bands:
| Band | Monthly revenue per PT | What it usually means |
|---|---|---|
| Bottom | < £2,500 | New, part-time, or coasting |
| Solid | £2,500 – £4,500 | Normal full-time PT, room to grow |
| Strong | £4,500 – £7,000 | Mature book, good pricing, packages |
| Elite | £7,000+ | Premium specialism, waiting list |
If your site average sits in the "Solid" band, you're middle of the pack. If it sits in "Bottom" you're losing money on PT floor space. The "Strong" band is the realistic target for a mature site with the right operator support.
Revenue per PT square metre
PT space is the most under-measured square footage in any gym. For a typical UK commercial gym, £60 – £120 per PT square metre per month is healthy. Below £40 / sqm, the floor is dead weight — you'd earn more turning it into another small-group studio.
% of trainers above the site average
A healthy site has roughly 40 – 50% of trainers above the site average revenue. Below 30% means one or two strong PTs are masking a weak floor — losing either of them collapses the number.
Multi-site patterns
If you run more than five sites, the more useful question isn't "how is the estate doing" but "how big is the gap between my best and worst site, controlling for catchment?"
A typical estate has a 2 – 3x spread in revenue per PT between the best and worst site — and most of that gap is operational (lead flow, pricing discipline, capacity management) rather than catchment. Closing half of that spread is usually worth 6-figure annual revenue without adding a single trainer.
How to benchmark your own site
Pull three numbers from the last full quarter:
- Total PT revenue (all trainers, all sessions).
- Headcount of PTs who worked a full week or more.
- Approximate PT floor square metres (the area dedicated to 1-to-1 work).
Divide. Compare to the bands above. If you're below "Solid", the issue is rarely the trainers — it's usually pricing transparency, lead routing, or capacity visibility. Those are operator-fixable.
You can model the gap across your sites and see what closing it is worth in annual revenue.